Benjamin Loos, our founder, has been a watch lover and enthusiast since childhood. He began collecting Rolex watches over the years as he not only appreciates their classic design and timelessness, but also the strength and calm that the watches and the brand exude. His search for a suitable leather strap for his beloved Rolex GMT Master II ended in utter dissatisfaction, and Ben quickly realized that what he was looking for didn't actually exist. From here the idea grew and he decided to take matters into his own hands. Ben's vision and motivation is what brought forth his favorite child TINOetTINO. After thinking about the criteria for a perfect bracelet, several aspects were particularly important to him: a) a perfect connection of the
strap on the watch case, b) Leather as a material that complements the watch and makes it look like it originally belongs to it, but different enough to stand out and give it a new character. TINOetTINO does not produce mass products! Rather, each bracelet and color has been specially developed and designed to capture and adorn the spirit of the model.